Email Broadcast is a powerful tool when used correctly. Please carefully read through the do's and don'ts to send emails that you would want to receive.
If you do not follow these guidelines, it can result in a high spam or bounce rate that will automatically pause your Email Broadcast access. This pause can be temporary or permanent.
Spam is considered unsolicited email sent to multiple people at once. Email clients provide recipients the option to report any email as Spam.
Dryfta is required to enforce spam laws. If a recipient marks one of your messages as spam, it impacts future deliverability rates for you and anyone else using Email Broadcast.
Dryfta follows the CAN-SPAM Act. Among several requirements, this law requires you always include an unsubscribe link and never use deceptive names, reply-to addresses, or subject lines.
SpamAssassin suggests avoiding references to lots of money, describing some sort of breakthrough, looking like mortgage pitch, or suggesting any money back guarantee.
MailChimp references other common mistakes and things to avoid:
The FTC also shares tips to avoid spam complaints.
If you have a list of contacts who should be unsubscribed from past experience, you can include a Subscribed column when importing a CSV or Excel file.
Subscribed
When an email cannot be delivered to an email address, it bounces. High bounce rates negatively impact both your sender reputation and Email Broadcast's reputation. This makes it harder for you and everyone that uses Email Broadcast to deliver messages.
A higher than normal bounce rate can be caused by incorrect imports of email addresses, stale email addresses that haven't been updated, or other factors.
Check for typos or formatting issues by exporting your contacts and use a 3rd party to confirm all email addresses are valid.
Always make sure all your contacts are opting in to receive emails from you. If you're using a form to collect email addresses, consider a double-opt in process. This helps ensure email addresses are valid.
We recommend reconfirming your list to make sure your contact's interest and information is up to date. You can email them individually to make sure they're still interested.
We also recommend emailing your contacts in regular intervals. Email lists tend to go stale every 6 months.
iContact shares more on the perils of a bounces and how to reduce your own bounce rate.
Dryfta automatically pauses Email Broadcast access for any accounts that have a higher than normal bounce or spam percentage.
Dryfta does not judge your emails and determine they are spam. Spam complaints are based on recipients marking an email as spam from their email client.
While we have our own thresholds, Mailchimp, which sends billions of emails a month, shows benchmarks by industry here.
If you exceed our thresholds, your account will be automatically paused. We will notify you and ask you to send us information regarding your intentions with Email Broadcast and confirmations of opt ins, etc.
Accounts will remain paused for 30 days, which allows for a fresh start versus risking being paused again after another issue. It also helps spread out spam complaints and bounces across the entire Dryfta community to maintain our reputation as an email provider. This helps all Dryfta customers deliver emails more reliably.
